Onboarding new members – What it means and why it is important

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What we love about designing for retention is the very real impact it has on the growth of a company. That’s why we were so excited to chat with Yoav Aziz, Yotpo’s head of growth. In the rate Yotpo is growing we just knew there was a lot more going on there than clever campaigns and good targeting, and boy were we right. So how did Yotpo almost tripled installations you ask? By removing the eggs from the cake-mix.

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