What we love about designing for retention is the very real impact it has on the growth of a company. That’s why we were so excited to chat with Yoav Aziz, Yotpo’s head of growth. In the rate Yotpo is growing we just knew there was a lot more going on there than clever campaigns and good targeting, and boy were we right. So how did Yotpo almost tripled installations you ask? By removing the eggs from the cake-mix.
After signing up a new member it is important to have a clear onboarding process in place to make the new member feel appreciated.